The mortgage industry is competitive, and it’s essential to have the right tools in place. HubSpot is a CRM tool that can help you find new leads and track your current ones. The HubSpot CRM system is easy to learn, set up, and implement. It’s easily integrated with other helpful tools for your team: email marketing, automated marketing campaigns, or pipeline management software like Salesforce.com.
This blog post will walk you through what HubSpot can do for your team and how to get it set up.
What is Customer Relationship Management?
CRM, or Customer Relationship Management software, allows companies to track their leads’ activities and segment them by different criteria such as industry type or location. It also gives businesses a way of communicating more effectively with customers because it logs all information about those interactions in one place. With HubSpot’s core functionality alone, users have access to many other features: lead scoring tools that allow marketers to identify which campaigns generate the most interest; Google Analytics integration so that teams can see how visitors found their website; email marketing monitoring that tracks clicks, opens, links clicked, and unsubscribe; a social media tool that allows users to monitor sentiment and engagement on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram, Tumblr, and much more.
Mortgage CRM Software:
As a Senior Loan Officer, your team depends on your guidance for lead generation and training. Sadly, in most cases these leads fall by the wayside, often being ignored or forgotten. This lack of follow-through may damage your relationships with referral partners or tier-one clients.
These operational leads are why many mortgage companies use customer relationship management software (i.e., CRM). A suitable mortgage CRM helps your team throughout the entire loan process. From capturing leads to deal management, robust mortgage CRM software tightens up your ship.
In our opinion, the top mortgage CRM software is HubSpot. With exceptional sales and marketing tools, HubSpot enables your team of loan officers to convert loan applications into happy customers quickly.
What is HubSpot good for?
CRM systems can be expensive to buy, difficult to set up, and challenging to manage. To add insult to injury, they typically require lots of complex configuration and third-party addons, which only make the process more complicated or costly. But HubSpot CRM is different because its ease of use makes it accessible for everyone in the business while still providing flexibility so you can customize it according to your needs.
HubSpot CRM has three primary services: marketing, sales, and service. The marketing and sales components are great for tracking your leads. The service component is more for customer retention, but you can use it to help lead generation.
Marketing Automation:
Marketing Hub is an all-inclusive marketing system reducing complex technology and data to a simple, powerful platform. With Marketing Hub, you can access the tools required for modern marketers with ease, saving time while providing customers with personalized experiences at scale.
Attracting visitors and converting them to online leads ensures your team always has food on their plate. Using marketing automation software allows you to capture leads automatically on the CRM software.
Then, using lead scoring, you can assign scores or priorities to each potential client according to the likelihood that they’ll convert into sales-qualified leads (i.e., SQLs). You can also generate reminders for follow-up based on their score and priority level.
When done correctly, your cloud-based CRM solution attracts more leads and customers as you sleep.
Sales Automation:
For sales teams, friction is the ultimate foe. It slows you down and stalls your growth. Sales Hub eliminates this problem by bringing all of your tools on one easy-to-use platform, allowing your team to focus on what matters: customers.
Once your marketing automation software has qualified your new leads. Using sales automation and assignment rules, your loan officers will always know the next step for each potential deal. By implementing a well-organized pipeline and dashboard, you’ll be able to track leads with minimal effort and help your loan officers with closing deals.
Support Automation:
Your customers expect more. Why not give them what they want? With Service Hub, you can provide personalized service 24/7 through various channels. It gathers all your customer data and resolves issues in minutes with automation and self-service to delight, retains, and grow.
When customers have an issue with their mortgage, you want to get them the help they need as quickly and efficiently as possible. That’s why HubSpot offers reliable support automation that automatically responds when your customers submit tickets or make comments in your community based on specific keywords or phrases from past conversations.
CMS Hub:
The CMS Hub makes it easy for businesses to grow and prosper. Developers can build using a variety of flexible themes, marketers have the opportunity to edit pages on their own, and customers get a personalized, secure experience with ease.
Operations Hub:
Operations Hub is a unified toolset connecting apps, cleans customer data, and automates business processes under one central CRM platform. The result is a successful company driven by an efficient, aligned, and adaptable vision with the ability to deliver top-notch service for their customers.
HubSpot Integrations:
With over 500+ native HubSpot integrations and development tools for thousands more, we can connect all of your technology to HubSpot and create a seamless workflow for your team.
What is CRM implementation?
As with nearly everything, the first step is the hardest. If you do not already have a firm grasp of the technology, it’s best to find a tiered HubSpot partner to help you with the initial onboarding.
To begin, assign someone internally as your “HubSpot Champion.” Many CRM implementations fail not because of the CRM software itself but because mortgage professionals may be slow to adapt to new technology. Whether you’re using HubSpot to improve your marketing efforts or service automation, having a non-leadership individual in the room for this onboarding conversation can make all the difference.
Once you’ve designated your champion, schedule a time to chat with a HubSpot partner about your current pain points. For many, it’s the operational strain caused by newer loan officers, or it could be the lack of customer support. Web-based CRMs like HubSpot are an enormous universe, and it’s best to start with your current problems and score some quick wins.
Ongoing CRM Support for Mortgage Lenders:
Beyond the quick wins, HubSpot can generate a lot of value for your team in the mortgage industry. Some secondary wins may include automated marketing campaigns, email marketing, or loan pipeline management. Each of these tools increases in value with a high-performing sales and marketing strategy. Once you get started with HubSpot CRM, each step forward opens more significant avenues for improved customer support.
How much is HubSpot monthly?
For small businesses, HubSpot can be a little bit costly out of the gate. Fortunately, HubSpot’s pricing model breaks down into its separate hubs: MarketingHub, SalesHub, and ServiceHub. For this reason, we recommend beginning with SalesHub Professional for $450/mo.
SalesHub Professional is the foundation of your customer relationship management software. It’s where we’ll build your pipeline, operational automation, reports, dashboards, etc. Everything you need to remove the majority of the active strain from your business.
Once we’ve built out HubSpot CRM to optimize deal management, you’ll find deals stop falling through the cracks. A few extra closed sales from your loan officers ensure the software pays for itself.
Next up is HubSpot Marketing Professional. This piece of software takes your customer relationship management and sales and marketing automation to the next level! We’ve found mortgage brokers love targeted marketing campaigns with automated email marketing. After you’ve closed a deal, you can use HubSpot CRM to share your success with the entire mortgage industry.
Now, HubSpot Marketing Professional can be a bit more expensive, adding $890/mo to your total bill. Nonetheless, with the CRM software, you’ll close quite a few more deals, practically paying for itself. HubSpot is a flywheel, and the more you build, the greater the outcome.
How can I get a HubSpot Discount?
As with all SaaS companies, there’s always a discount available. Quick tips would include purchasing towards the end of the month and adding on additional services. Most importantly, a tiered partner can help you negotiate larger discounts and provide a significant reduction in onboarding fees.
Last by not least, getting it done right is most important. HubSpot is an excellent marketing solution, but without proper understanding or implementation, it’s worthless. Working with a HubSpot partner ensures you’re provided with the best support and value.
HubSpot as a Customer Relationship Management Platform:
We believe HubSpot is the best CRM for large companies and small businesses in the mortgage industry because of its ability to capture leads, distribute leads, and automate marketing quickly. If you have any questions about whether HubSpot is the right customer relationship management software for you, please check out its user reviews or schedule below!