In today’s economy, it is more important than ever to have a solid social media presence. This blog post will give you the tools to help get your mortgage broker business up and running on all major social media networks. It discusses how to find success in each network and what content works best for the type of audience that you’re trying to reach with your marketing campaign.
Status Quo: Social Media Marketing in the Mortgage Industry:
Social media marketing is not just for big businesses anymore. 76% of small to midsize enterprises have a presence on social media. The mortgage industry has embraced social networks as an effective way to communicate with customers and prospects; 93% reported using one or more channels in their latest campaign. Mortgage brokers also discover some advantages to early adoption: 72% found it easy or very easy to obtain new clients through these channels.
In short, Mortgage Companies who adopt Social Media Marketing early on are much more likely to reap the benefits than those who wait.
Website Design for Mortgage Brokers:
In addition to having a presence on social media networks like Facebook, it is essential to have a website for your business. When potential clients search for mortgage brokers in their area, your website is the first place future clients will look. Your website doesn’t need to be perfect. Make sure it’s clean, links to your most recent social media posts, and shares any high-quality digital marketing content your team may have built.
We’ll discuss best practices of combining social media marketing, website design, and digital marketing to bring potential clients in a future post. For now, all you need to know is that your website and social media platforms are to build credibility with prospective clients and referral partners.
Social Media Marketing & Online Presence:
As a mortgage broker, you need to use your social media networks as a lead generator and not just for promoting yourself. For this reason, it’s essential to keep up with the latest trends in the mortgage industry. Sharing your thoughts on home financing or market statistics in local real estate builds credibility for your business and mortgage company. Professionalism across all your social media profiles is an instant boost to your social media marketing strategy.
What Social Media Platforms should Mortgage Brokers use?
Some Social Media Platforms worth using for mortgage brokers include Facebook, Instagram, Twitter, and LinkedIn. These channels offer unique opportunities regarding information gathering, customer engagement, and lead generation when used correctly.
One way to generate leads through social media marketing is by targeting people who live within your service area. It allows you to show them relevant homes or listings they may not have been aware of otherwise.
Facebook:
In the last year alone, there has been a 52% increase in people who use Facebook Business from all over the world, and that number seems only to keep growing each month! Whether someone wants to spend time scrolling through their feed or enjoy more engaging opportunities like posts, shares, and comments. Facebook offers everything you need when advertising your Facebook business page or posts.
The genius of Facebook ads is you can quickly build brand awareness with your target audience. Using their Audience Builder, you can focus on the local real estate market and target your social media posts to engage with potential clients directly.
Instagram:
When it comes to using Instagram for marketing your business, there are a few things that can make or break the success of an ad. People are more likely to interact with posts if it has an eye-catching image or is relevant to their interests. Showcasing how one of your loan officers helped finance a beautiful home for your client is a great idea.
Twitter:
Twitter is a great way to interact with customers and potential clients. Ensure that you keep your posts professional in tone, appropriate for the audience, and brief but meaningful. The best type of tweets are those where a promotion or sale is going on at any given time; this will get people interested in what they have to offer! Within your post, focus on keywords targeting prospective clients. If the property is in a local area, don’t forget to mention it in your post!
LinkedIn:
LinkedIn is a perfect social media platform for mortgage companies. It offers business networking, as well as the ability to post job openings. LinkedIn is the best social media platform because it focuses more on building professional relationships than sales pitches or personal connections (as seen on Facebook).
Try creating a simple post on a recent closing or a beautiful piece of real estate up for grabs. Lean into beautiful images and build credibility for your business on social media.
How Many Social Media Posts Should a Loan Officer Make?
Broker outreach is another way mortgage brokers should be using social media as well. Research shows that 90% of home buyers find out about products or services through friends and family. So if those friends and family members know what great work you do, then there will be more potential customers coming in!
These new leads are not from your referral partners. They’re reaching out to you because of the brand awareness you’ve built online and the trust you’ve created in the mortgage industry. Good social media posts entice prospective clients to get excited and engage with you more often.
Social Media Marketing Made Easy:
As you can see, social media marketing can complain. With so many social media platforms, your loan officers may get confused and improperly implement your marketing strategy. As with most things, the key here is to start slow and have your mortgage brokers directly engage with clients with targeted social media posts. As you continue to grow your business and social media channels, everything will get easier.
Start slow, make a few Facebook posts, and you’ll soon reap the rewards.
